The Impact of Online Customer Reviews on Purchase Intention in Online Marketplace

The Influence of Online Customer Reviews on Purchase Intention: the Role of Non-numerical Factors

Significant attention has been recently drawn to the relationship between online customer reviews (OCRs) and purchase intention. Nevertheless, due to the complex nature of the problem, such a relationship is not yet entirely understood. This ongoing study aims, therefore, to examine this relationship by developing an understanding of the impact of the non-numerical attributes of OCRs on custome...

The Impact of Online Customer Review Valence on Purchase Intention: the Moderating Role of Internal Factors

The relationship between online customer reviews (OCRs) and marketing performance measures has drawn significant attention recently. However, such a relationship has not yet been fully understood due to the complex nature of the problem, such as the impact of OCRs on the internal factors affecting customer decisions involving many issues, which have not been well analysed. Therefore, the purpos...

- Exploring the Impact of Online Reviews on Purchase Intentions of Customer

The Impact of Online Additional Reviews on Consumer's Purchase Process

As the supplement of buyers’ original reviews on products, online additional reviews were supported by some B2C websites recently. That is to say, consumers could post their recommendations or comments again in several months. This paper attempts to measure the impacts of additional reviews on consumers, as well as to investigate whether they are different from those of original ones. The autho...

Factors Affecting Online Search Intention and Online Purchase Intention

This research focuses on various factors affecting online search intention which has been found to be a key predictor of online purchase intention. Data were collected from a sample consisting of mostly young adults with familiarity of computer use and online shopping experience. A structural equation model was employed to test hypotheses. According to the findings, utilitarian value of Interne...